/ Brand Legacy

The Brand:
Grandhotel Pupp, one of the oldest grand hotels in Europe located in the spa town of Karlovy Vary. The hotel tradition dates back to 1701 and during its existence it has hosted the greatest European thinkers, artists and politicians.

After years of decline, the hotel was bought by an investor who brought in new management. We came at a time when a new business and brand strategy was being developed. The brand was undergoing a change of visual identity. Most of the changes took place during covid lockdowns.

Our mission:
Implementation of the new visual identity / Creation of a flexible way finding system / Defining obligatory rules for branding of commercial units in the hotel ground floor / Setting the brand's tone of voice / Creating a brand concept for the spa / Designing the customers' experience while interacting with the front desk