Visual identity, strategy and PR. We launched Noel as a brand with a recognisable style.

Ambitious culinary concept

Noel opened in Zaha Hadid's iconic Masarycka building at the initiative of a group of international investors. A café with an all-day operation was created on the ground floor, while a restaurant with a bar and views of the whole of Prague opened on the roof.

Communication meeting international standards

The investors wanted to bring to Prague an experience inspired by the best businesses in the world's metropolises. They were looking for a partner who is familiar with the international gastronomy scene and has the same taste. They already had the name, logo and the foundations of the brand strategy ready, but needed to adapt them to the local market.

Complete brand launch support

We took care of the complete brand communication and coordination of all marketing specialists involved. Our goal was to ensure that brand communication was consistent across all channels.

We refined the brand strategy and updated it with the opening communication strategy.
We ensured the logo was adapted and rolled out across applications - menus, packaging, loyalty cards and other materials.
We created materials for the website and took care of its updating.
In cooperation with Vojtěch Veškrna, we took photos for PR and social media.
We selected a suitable PR agency and ensured its involvement in communication.

The project had a strong start, but a few months after opening, the investors faced financial difficulties, and the business was closed. Today, it awaits a new operator.

The Team

Filip Šimoník Strategy & Brand Management
Vojtěch Veškrna Art Direction & Photography
Kristina Blažková Communication Coordination
Štěpán Klíma Creative
Barbora Majerová Copywriting
Tereza Fuchsová Newsletters
Viktorie Koňaříková Production
Pudeto Analytics & PPC

date

2024